Most everyone enjoys a pretty picture, and the Global Human Resources Outsourcing (GHRO) team is no exception.  We like this Infographic from HireRabbit (click link), a maker of social recruiting software.  The graphic visual is filled with interesting details about the role Facebook is currently playing in helping employers and employees find one another online.

For example, 48 percent of all job seekers (and 63 percent of those with a profile) did social media job hunting on Facebook in the past year. That’s a lot of eyes searching for opportunities, and if your brand is already active on the network, it could be worth engaging power users to recommend applicable candidates.

In December 2011, Nielsen Company, which tracks usage on the Internet, counted 153 million unique U.S. users on the Facebook website for the month.  Here are further interesting stats from the graph:

What are Job Hunters doing on Facebook?

• 84% of Job Seekers have a Facebook profile
• 48% of all Job Seekers (63% of those with a profile) have done at least one social job hunting activity on Facebook in the last year.
• 1 in 5 Job Seekers added professional information to their Facebook profile in the past year.
• 16% of all Job Seekers received a job referral from a Facebook friend.
• 56% of all Job Seekers are male
• 64% are under the age of 40
• 36% earn more than $75,000
• 42% are college graduates

Recruiters—How to Be Awesome on Facebook

• Design beautiful career pages, avoid clutter
• Share fresh and interesting content to tickle your audience
• Listen to candidates and be responsive
• Engage your prospective hires through quizzes and contests
• Give industry insights, post employee experiences
• Schedule updates and monitor results
• No “Silver Bullets” — it’s a long-term investment

Comments on the LinkedIn page that reviewed the story included these two cautions:

Ryan Johnson

I hope businesses and companies pick up on this who hire directly, on the other hand I pray “professional” 3rd party recruiters leave Facebook alone. There’s enough spam on Facebook as it is.

Herve Peitrequin

Social media users spend around 30% of their webtime social networking, mainly on Facebook. But still, most Facebook users in Europe don’t feel like being engaged by companies on the network itself. Employer branding, viral job ad spreading, yes.  Direct people sourcing, less easy.