The old fashioned online job board has gotten nimble and smart, according to author Brent Skinner writing in the March issue of HRO Today.  In his article “Job Board Stiff?”  Skinner writes that search and social media are challenging large boards to adapt and evolve their models to accommodate new realities.

Skinner’s recommendations get the “Good Job Hunting Seal of Approval” from the Global Human Resources Outsourcing (GHRO) team.

Organizations seeking to hire top talent now have the responsibility for owning their online career advertising presence through syndication and one-to-one engagement via social media, notably Facebook and LinkedIn. A savvy organization, employing social media intelligently, can quickly get in front of highly targeted passive talent. For instance, setting up an employment page on Facebook means that every time a new opening posts to the page, it will display in all fans’ home feeds.

Old job boards are boring. They’re one-way, mass communication devices largely bereft of personalization and interactivity, attractive only to the most desperate of job seekers.

“Old-think” job boards are on the wrong side of history. But job boards are anything but becoming extinct. “New-think” boards just look a lot different from their predecessors.

Simply Hired and other job boards fall under the category of aggregators. These, along with Monster, are large boards that display job ads pertaining to as many industries as possible. Their scope is national, even international, and they have countless regional counterparts.

Then there are the niche job boards—narrowly focused on single industries, professions, or needs. For example, this category includes FlexJobs, which posts to its board only jobs that are work-from-home friendly—a larger and more dynamic constellation of jobs than conventional wisdom might suggest.

The future of job boards requires that they integrate social media, help hiring companies leverage search engine marketing to optimize postings for a longer shelf life, and build a talent community wherein they help candidates grow and evolve in their jobs.

Managers of the job boards that will flourish must understand that they reside at a confluence of variables, all exerting an influence on the changing nature of the job hunt. These factors include employer brand, job seeker engagement, search engine-driven sourcing and more.

In the end, they’re all seeking the Good Job Hunting Seal of Approval.