Great branding is a key element in achieving success in the business world, and this includes the role of the organization plays as Employer.   The Global Human Resources Outsourcing (GHRO) wanted to share an insightful article on the subject.

An “employer brand” denotes an organization’s reputation as an employer – the image of an organization as “a great place to work.”  Employer branding is the process of creating this image.

In an article titled “Mission: Brand Alignment,” HRO Today explores how employer branding aligned with a company’s corporate or product brand can produce great business results.

Linking salient corporate/product brand elements with your employer branding strategy gives an organization the ability to communicate the employer brand to various talent segments – candidate prospects, and current and former employees – across the business.

Many HR groups within organizations are realizing that an effective brand strategy can enhance their talent acquisition efforts.  Signaling your company message on several levels can resonate with job candidates.

Consequently, just as marketing executives leverage a wide variety of tactics and initiatives to drive awareness for product portfolios, many successful HR leaders are taking advantage of various branding elements traditionally found in a marketer’s toolbox.

Where to Start? Compare & Understand

One of the first steps toward aligning your employer brand with your product or corporate brand is to have an open and honest assessment of what your brand really stands for and means. One method that marketers use — in order to achieve a deeper understanding of essence — is to perform a brand alignment analysis.

Source and Attract

As you source and attract candidates in the early stages, one of the goals is to make sure that the different vehicles you utilize, such as job postings, employment advertisements, career portals, recruitment videos, social media, word-of-mouth and other tactics, reinforce your employer brand positioning and messaging.

Employer Branding Alignment Tips

• Collaboration between HR and Marketing is critical.  Learn what aspects of your corporate or product brand will translate well to your employer brand strategy. Many organizations are tasking marketing professionals to head their employer branding efforts and bridge the gap between the two functional areas.
• Focus more on brand engagement over brand communications. This is especially true when designing an employer branding program during your onboarding and employment stages. Think about the influencing and net promoter type brand attributes you can harness from an engaged group of employees. Dialogue and engagement are more powerful and relevant during this stage compared to monologue messaging.
• Assess all candidate touch points. Your employer brand reaches prospective candidates at many intersections. Make sure you’ve identified all of them and that your employer brand messaging is clear and relevant at each juncture.

And a word of caution: don’t assume that just because candidates easily identify with a great product brand that they will assume it’s also a great organization to be employed with.  The burden of proof is on the employer.

The Global Human Resources Outsourcing (GHRO) team knows a bit about women-led businesses, so we thought we’d share some articles on the subject.

“Female leadership systematically underestimated” is from Human Capital Magazine, Australia’s first magazine targeted at senior human resource professionals and top corporate decision-makers.

According to the article, contrary to popular belief and even previous studies, researchers have discovered women may actually outperform in areas traditionally considered to be the domain of men.

The findings were arrived at by Utah-based leadership consultancy firm Zenger Folkman after surveying more than 7,000 business leaders. It was found that across 16 core competencies, the leaders who were consistently found to come out on top were all women. Their skills included:

• Inspirational leadership
• Motivating and developing others
• Building relationships
• Collaboration and teamwork

The researchers found that while stereotypes have assumed that men are stronger in driving for results, championing change, taking initiative, and problem solving, women actually received higher scores on all those points than did their male counterparts.

Women vs. Men

“Study Finds Few Differences Between Men and Women Business Leaders” is from Roxanne Joffe, president of CAP Brand Marketing of Sarasota, Fla.

According to Joffe, despite a long-held myth to the contrary, women business leaders are as successful as men in starting new high tech companies.  Here’s why:

The stereotypical entrepreneur – particularly the Silicon Valley version – is a 20-something, single white male who dropped out of college to work 24/7 and take enormous risks for a shot at becoming the next Mark Zuckerberg.

Women entrepreneurs, on the other hand, are thought to be overrepresented in “lifestyle” industries and more focused on raising families than founding the next Facebook.

A study of more than 600 start-up founders and 500+ fast-growth companies published in TechCrunch deflates these myths. Entrepreneur-turned-academic Vivek Wadhwa and his team studied both men and women business leaders and their companies and found the following:

• Men and women start-up founders are motivated by the same goals – both men and women business leaders are driven by a desire to build wealth, chart their own destinies and capitalize on their business ideas.
• Men and women business leaders largely share life circumstances.  Wadhwa found that most entrepreneurs are closer to 40 than 20 when founding their companies and that most are married with children. Men were slightly more likely than women to be married.

However, Wadhwa’s team did discover some interesting differences about the business climate in which male and female entrepreneurs operate:

• Women business leaders receive more encouragement from co-founders.  According to the research, women entrepreneurs were significantly more likely than men to report that their co-founders urged them to enter into a partnership to launch a new business.
• Women start-up founders are more likely to cite a role model.  Women entrepreneurs more often reported being inspired by an entrepreneurial friend or family member than their male counterparts.

Let us know what you think by commenting below.

pres·en·tee·ism – n. the practice of coming to work despite illness, injury, anxiety, etc., often resulting in reduced productivity.

Presenteeism only promises to continue as a major workplace problem in 2012, so the Global Human Resources Outsourcing (GHRO) thought we’d share some insights into the issue.

Speechly Bircham’s Employment group is a UK-based employment law practice.  In their in-depth 2012 survey of HR directors and senior HR professionals across the UK, they determined that working hour increases are linked with higher stress and staff turnover, while longer work hours and presenteeism are set for big increases in 2012.

A review of the survey can be read at The State of Human Resources blog.  Conclusions include:

• Greater business uncertainty is linked with higher stress, absence, presenteeism and workforce discontent.
• Talent shortages for 40 percent of organizations exist and are linked with longer working hours, stress and presenteeism.
• Presenteeism is now a major workforce issue, linked with more grievances.

Today’s workplace has changed from two or even one decade ago. Some of these changes have contributed to the growing incidence of presenteeism.

Causes of presenteeism

• Increase in dual-earner and “sandwich generation” households.
• Fear of note meeting Employer expectations.
• Little or no paid sick days available or accrued.

Employer Solutions

• Recognize the problem.
• Rethink the use of disciplinary action to control absenteeism.
• Develop a workplace policy on presenteeism and inform and educate employees.
• Provide Paid Sick Leave and/or Paid Time Off (PTO) to Workers.
• Make an Effort to Boost Employee Morale.
• Offer a flu vaccination program.

The image of a sick-as-a-dog employee who comes to work as being a dedicated and valued worker is no longer fitting. Presenteeism costs are a real and potentially significant drain on a company’s financial well-being. Employers need to make a concerted effort to develop a workplace with healthy and highly functioning workers. This will go a long way toward meeting goals for company productivity and profits, and fostering a healthy work culture and environment for employees.

Last month’s blog about the employer-employee Facebook saga scored one for employees, but the latest installment gives the edge to employers.  A recent case heard in a Georgia federal appeals court ruled that employees can be fired over their social-networking photos.

Tiffany Marshall, a Savannah probationary firefighter, lost her job over her Myspace photos.  These images featured Marshall and her coworkers in uniform, as well as several semi-clothed photos of Marshall, including one showing her bare backside.  An anonymous caller alerted Marshall’s supervisors to the photos.  Investigation found that Marshall had violated multiple Savannah Fire Department rules and regulations, particularly the section on displaying “unbecoming conduct” in her private life that discredited the department.  In response to the photos, the department gave Marshall a verbal reprimand and issued a general order reminding employees that department photos could not be used on personal websites without the fire chief’s express permission.

Marshall’s response to the reprimand led to her termination.  After she allegedly became defensive and combative, contending she’d been singled out as a female because male firefighters had not been disciplined for similar photos on their websites, she was fired for insubordination.  Marshall then sued for gender discrimination.  The court, which found no evidence of discrimination or violation of First Amendment free speech rights, dismissed her case.

What does this decision mean for employers?  A solid social media policy may be enforceable in court.  To be effective, the policy should clearly address work-related images and social postings, and disclose the employer’s right to review such media for compliance with employer regulations.  While drafting a policy, employers should remember that the National Labor Relations Act protects employees’ rights to discuss workplace activities.  Bottom line: employees’ social networking posts can’t be silenced, but can be guided by a carefully worded social media policy.

According to a CNN report, Americans working in a claustrophobia-inducing cubicle have one more thing to complain about: shrinking cubicle size.

The average worker’s office space has dwindled 15 square feet since 1994, down to a cozy 75 square feet in 2010.  And it’s not just the everyday workers who are feeling the squeeze—senior workers’ office space shrunk 19 feet over the same period.  Everyone but executive management, who enjoyed an increase in office space, has to do more work with less space.

Or are they?

What popularized the cubicle in the 1960s was its functional, modular office space without the construction required to build walled offices.  In the past, cubicle size has had to accommodate the latest office technology, such as bulky telephones, typewriters, and desktop computers.  Today, that technology is slender and sleek, such as flat-screen monitors, laptops, iPads, and Blackberries—and more important, that technology is mobile.

Mobile technology replaces the need for workers to be chained to their desks.  Instead, workers can telecommute or work from different places in the office, as in the open-space seating model found at companies such as Facebook and Intel.  This open-space model is becoming more popular thanks to its team-oriented setup and efficient use of work space.  Due to meetings, travel, shifts, or personal leave, not all work space is required at all times, so it makes sense to have fewer and unassigned work stations.

While some employees appreciate this modern, flexible approach to office space, other employees reject the approach’s irregularity, close quarters, and lack of privacy.  Since employees spend half their days at work, it’s important their office environment works for them to foster comfort and productivity.  But just as office spaces come in all shapes and sizes, so do employees, so not every model will suit every employee’s personality or work style.

Does that mean private offices are on the verge of extinction?  Not if SAS, a North Carolina business intelligence software company, is any indication.  For the last two years, the company was named Fortune magazine’s best place to work.  The kicker?  SAS gives almost all its employees private offices.

It’s Valentine’s Day and love is in the air.  If you’re in the office today, you’re likely to see coworkers receiving heart-shaped boxes of chocolates and lavish bouquets of lilies from their loved ones.  But what if such a display of affection occurs between coworkers?

Workplace relationships can pose a wealth of potential problems, from discrimination to sexual harassment.  These issues can be especially complicated for businesses that don’t clearly address workplace relationships in their employee handbooks.  If it’s too late to set policy amidst burgeoning love, supervisors and HR representatives will have to rely on their common sense to handle workplace relationships.  To make that process easier, remember to PREP by being:

Professional: When talking to employees, keep comments business related by addressing productivity, performance, and professional conduct.  Don’t discuss anything personal, and remember that any personal information confided in you should be kept strictly confidential.

Reasonable: Be reasonable about the demands placed on your employees.  They spend a lot of time together, which can naturally foster closeness.  Without a written policy to address workplace relationships, your response can only extend so far.  You can’t ask employees not to date, and even if you could, more problems could be created by enforcing unrealistic rules.

Equitable: As a matter of good HR practice, it’s important to treat all employees (and all workplace relationships) the same.  This applies even if the relationship involves an extramarital affair.

Proactive: After a relationship problem arises, it’s too late to implement a formal company policy, so don’t attempt enforcement beyond what federal, state, or local laws require.  Instead, talk with management about establishing a written policy to address workplace relationships.  A clear policy will be the best way to manage future workplace relationship issues.

With or without a formal policy, when a workplace relationship ends, things could get messy for both the former couple and the HR Department.  What was once welcome personal attention could now be considered unwelcome sexual harassment.  During the relationship, it may have been common for one partner to frequent the other’s desk to chat, but that chat may now make the other partner uncomfortable.  If left unaddressed, this unwanted conduct could easily snowball into a sexual harassment issue.

That’s why it’s best to catch these issues early.  As an HR representative, start by sitting down separately with each employee to clarify what professional behavior means to them and to your business.  Outlining professional standards may be enough to stop the unwanted conduct, but if the behavior continues, these conversations are a good starting point for potential disciplinary action.  Remember, everything should be documented, from the complaint to the sit-down conversations, to create a solid base for future action.  It’s important to take these issues seriously as professional matters and not just private conflicts.

Times are looking up for the once-struggling American auto industry, which means good news—and shared profits—for industry employees.

Last month, Ford Motor Co. paid $5,000 in profit sharing to each of its hourly workers, which was more than its contract with the labor union required.  And though Chrysler Group LLC did not make any money last year, the company still paid $750 to each of its hourly workers to thank them for standing by during recovery efforts.  Following suit, General Motors Co. is poised to pay each of its 45,000 hourly workers at least $3,000 in profit sharing.  This will mark GM’s largest ever payout, crushing 1999’s previous record of $1,775.

GM’s move comes as 2010 saw the company solidly back in the black for the first time since 2004, and just one year after a highly publicized $50 billion government bailout.  In those darker days, GM was forced to restructure by closing domestic factories and slicing more than 20,000 jobs, including much of its white-collar workforce.  Moving into the future, GM executives have expressed interest in compensating hourly workers according to their performance, much like the way salaried workers are compensated.  It should also be noted that salaried workers will not be receiving across-the-board raises.

Your business’ productivity could suffer because employees are chaining themselves to their desks.  But why are employees spending so many days at work and shunning the personal leave they once relished?  New studies show employees are afraid to—or genuinely unable to—step away from their desks.  Even a nasty head cold or the beckoning of a Caribbean vacation won’t unlock those chains.

As for the head cold, a recent CareerBuilder survey found 72 percent of workers report for work when they’re legitimately sick.  Most respondents (55 percent) do this because they feel guilty about missing work.  While this seemingly demonstrates amazing loyalty, how loyal is it to show up to spread germs to healthy coworkers?  Furthermore, does an office full of runny-nosed people slumped at their desks promote productivity?

And then there’s that Caribbean vacation.  A Right Management poll found 46 percent of workers didn’t use all their vacation time in 2010.  Workers either couldn’t get away from their desks or felt like they couldn’t get away to enjoy their annual vacations.

Whatever the case, employees are spending more days at their desks.  With so many businesses short staffed, with more duties falling to fewer employees, taking personal time is a legitimate concern for many workers.  Employees also worry that if they miss work, even for a day or two, their employers will realize either the worker or the position isn’t vital.  Employees are afraid to step away because their jobs may not be there when they come back.

If your employees aren’t taking the personal time they need, they’re at risk for employee burnout.  Workers who don’t feel like they can get a break from work, either to get healthy or to have fun, are more likely to suffer persistently high stress levels.  In turn, high stress levels can lead to employee turnover, which can quickly have your business flipping through job applications.  So what to do with employees who won’t unlock that desk chain?

Hand them the keys.  Now, more than ever, it’s important to tell employees it’s OK to miss work—and it needs to genuinely be OK.  Remind employees that their jobs will be waiting when they come back, and then train coworkers to fill in for sick or vacationing employees.  At the end of the day, employees able to take time off work will be healthier and happier, and will respond with increased loyalty and productivity.

If your employee handbook was last updated in the age of high hair and parachute pants, it lacks key legislative changes such as the Americans With Disabilities Act, the Family and Medical Leave Act, and the Polygraph Protection Act.  Relying on an out-of-date handbook is a surefire way to invite litigation!

Your HR team should continually review the handbook for necessary updates.  Employment law is constantly changing, so your HR team should check new laws against your employee handbook’s policies.  Your HR team should also confirm handbook policies match actual practices.  The last thing anyone wants is to be cornered by an employee armed with a handbook offering six weeks’ vacation, when current company policy only offers four.

Having an up-to-date handbook provides many benefits beyond avoiding uncomfortable confrontations.  Not only does the handbook provide guidance to employees and supervisors, but it also establishes consistent policies important to risk management.  Consistent policies also ensure a more harmonious work environment, since everyone knows what to expect.

If it’s time to update your employee handbook, consider the following steps:

1. Regularly review the handbook to ensure the most current policies.
2. Have an attorney review the handbook at each phase.
3. Implement a plan to address policy updates and how to communicate them to everyone in the business.
4. Train management staff to consistently follow handbook policy.
5. Record all updates and changes in a log.

Check back soon for Parts Two and Three of our Employee Handbook series!

It’s 2011, and with a new year brings a new way to steer your small business toward success!  One strategy you might not have considered: enlisting a professional employer organization (PEO) like Global Human Resources Outsourcing to take care of your business’ Human Resources needs.  By partnering with a PEO like GHRO, your business will benefit from a skilled and efficient Human Resources team at a fraction of the cost of maintaining an internal HR department.

So what can GHRO do for your business?  Our experienced specialists provide all the services of complete HR and payroll departments.  We’ll act as your personal staffing agency; start to finish, from developing a customized recruitment strategy, to screening potential candidates, to assisting with employee selection and negotiations.  Additionally, we’ll function as your payroll department, keeping abreast of the latest payroll laws and regulations.  We’ll also act as HR consultants and risk managers, monitoring safety and workers’ compensation law, government compliance, and employee benefits.  We can also help you establish an employee wellness plan, an employee handbook, and other strategies to best fit your business’ unique needs and goals.  With GHRO, you can efficiently outsource the employee relations that can stress your business’ time and budget.

With GHRO on your side, you’ll be gaining a trusted business advisor, just like your CPA or attorney.  So let us assume the risks and responsibilities of maintaining your employees while you concentrate on your core business.  We have a package to meet the needs of any small business.  Contact us today to see how your business can benefit from GHRO!